UC Ads和google adwordss比较，效果怎么样？

来源：蜘蛛抓取(WebSpider) 时间：2018-05-30 09:01 标签： adwords效果
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你可能喜欢googleAdSense与google AdWords 有什么区别_百度知道
googleAdSense与google AdWords 有什么区别
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Getting your brand message across to your target audience through digital tactics is a task that can take months. With effective
and , people will eventually find your website. But there is a much, MUCH easier way to get the job done: paid search/social.
Many companies have heard of paid search platforms like Google AdWords and Facebook Ads, but they are not fully aware of the differences in strategy. At D4, we are experts when it comes to targeting the right people at the right the time.
What’s the Difference?
To differentiate paid search and paid social, think about the difference between a Google search and a
site. When you Google something, you generally have a topic in mind and are looking to further your knowledge of it. Conversely, when you use a social media website, you monotonously scroll through tons of user-generated content until a something sparks your interest.
There are two behavioral patterns happening here, one active and one passive.
Paid search lets companies pay to push their content to the top of search results for a given keyword. Paid social lets companies place their content in front of certain demographics like gender, age, interests, etc.
What’s Best for Your Ad Campaign?
You need to have a
behind your decision to pay for advertising.
Are you trying to generate leads from people who already know about your product or service? If so, Google AdWords is the right fit for you. Google queries come from people who are looking for something specific (i.e. your product/service). They are searching for keywords that are directly related to what they have in mind.
On the other hand, getting your message across to new people might work best with Facebook ads. Generally, people aren’t searching for anything specific on social media. The purpose of social media is to interact with others. But this doesn’t mean brands shouldn’t take advantage. Because of the broad nature of social media, ads used here need to be catchy and able to draw people in. Remember, these people aren’t using the site with the intention of making a purchase. You need to be able to persuade them.
We want to reiterate that paid advertisin more so, it is a means of instant visibility. Websites can just as effectively—if not more effectively—drive traffic to their websites by
that will push them to the front page of Google. Similarly, social media posts can be optimized to do the same. But, if you’re looking to see results as quickly as possible, looking into paid advertising is worthwhile.
Are you interested in launching a paid advertising campaign with D4? Our experts are always ready to help. Feel free to
and schedule a free 30-minute consultation. We can’t wait to get started!
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This field is for validation purposes and should be left unchanged.dsp ssp 与 adwords adsends区别_百度知道
dsp ssp 与 adwords adsends区别
现在主要流行的dsp广告模式与之前的联盟广告比如（谷歌联盟，百度联盟）有什么区别？我是否可以理解为dsp就是google adwords。 ssp就是google adsends？
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词条全称：DSP=demand-side platform、 SSP=sell-side platform，区别：前者（DSP）是需求方平台就是advertisers竞价获得广告，也就是google adwords的模式；后者（SSP）是publishers想要卖出自己空余广告位的地方，也就是google adsense的模式。
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来自团队：
DSP=demand-side platform、 SSP=sell-side platform，前者（DSP）是需求方平台就是advertisers竞价获得广告，也就是google adwords的模式；后者（SSP）是publishers想要卖出自己空余广告位的地方，也就是google adsense的模式。
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